You have a prize your audience actually wants. Turn it into followers, subscribers and leads you own. Whether you are growing a company page or your own profile, people enter free by following, subscribing and registering, so every entry grows your audience.
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LinkedIn ads are some of the most expensive there are, and they stop the moment you do. One prize your market wants sets a different machine running. Here is what makes it cheaper.
Nothing to pay is a low bar, so people who would never click an ad will enter. You gather a wide top of funnel for the cost of one prize.
An iPad, a licence, a course seat or a conference pass is something professionals genuinely want. They enter and pass it on because it is worth winning, not because you asked.
Each way in is also a growth win. A follow, a subscribe, an event sign up. They earn a chance, and you gain an audience and a warm lead at once.
The whole draw is a single link. Drop it in your bio, your posts, your newsletter, your email signature and your next event. Every touchpoint turns into sign ups.
When entry spreads through a professional network, it reaches decision-makers with a colleague's name attached. That is reach cold ads never buy.
When the draw closes the followers and subscribers are yours. You can post to them and email them again without paying for the next impression.
Build it, share it, draw it. Here is what you would actually be using. Placeholder screens for now.
Name the prize, choose what earns entries from a LinkedIn-native menu, drop in your logo and colour. No developer, no template wrangling.
Branded as your own and live on any device. Entrants join with an email and watch the count climb as they follow, subscribe and register.
A random, auditable draw, then every new follower and subscriber out to your CRM and email tool, with the channel each one came through.
Start with your following. We apply a rough conversion to estimate entries, then weigh the cost of those subscribers against LinkedIn paid.
Followers and connections across your page and profile, roughly.
Cost per subscriber
Plus ~740 new followers and ~210 reposts and mentions, on top.
Entries are estimated at about 10% of your following, an illustrative rate. Prize and ad costs are your own numbers. LinkedIn ad cost per lead is typically £20 to £100. Follower and repost counts use 62% and 18%.
A draw wins you more than a list. Followers, subscribers, event sign ups and warm leads too, all from a single prize. No agency, no developer, no ad budget, and live this afternoon.
Set the prize, choose the LinkedIn actions that earn entries, get terms written for you, and brand it as your own.
People join with an email and climb the count by following, subscribing and registering. Every channel is tracked.
Pick a winner fairly, with an auditable result. Then export every new follower and subscriber, ready for next time.
Then run the next one. Monthly or quarterly, each draw compounds the last.
Each one earns the entrant a chance and earns you something back. Lead with the actions LinkedIn rewards, and keep the reach actions as a light, optional extra.
Rent attention
Own the audience
Prize draws come with legal questions, and LinkedIn has rules of its own. The platform handles both, so you can run one without a lawyer or a banned account.
Nobody pays to enter, and a draw with no payment to enter is not a lottery under UK law. That is the line that keeps you clear of a gambling licence.
Entries are follows, subscribes and sign ups, not forced comments or reposts. That keeps you the right side of LinkedIn's engagement-bait rules, where giveaway spam gets posts buried and accounts limited.
The draw is random and leaves an auditable record, so you can show it was fair if anyone asks.
Emails are collected with clear consent, marketing consent is separate and optional, and the list is yours under GDPR.
UK draws today, with more markets on the way. This keeps compliance straightforward, but it is not legal advice, and it is not affiliated with or endorsed by LinkedIn. The promotion is yours to run, and the platform keeps the mechanics clean underneath it.
Not if you run it the way we set it up. Entries are following, subscribing and registering, which LinkedIn allows. We keep reposts and tagging off by default, because forcing them is the engagement bait LinkedIn buries and restricts. You stay on the safe side.
Yes. Nobody pays to enter, so it is a free draw under UK rules, not a lottery, and no gambling licence is needed. We generate compliant terms for every draw.
Correct. They enter with an email and earn extra chances by following, subscribing or registering. The value to you is the audience, not an entry fee.
Most run a draw every month or quarter. One-off draws work, but the audience compounds when you make it a habit. Each draw starts from the bigger following the last one built, so your cost per subscriber keeps falling.
Every follower and subscriber, exported and ready for your CRM and email tool, along with the channel each one came through.
Create an account and build your first draw. All you need is an email to begin.
No card needed · Free to start · Live in an afternoon